Since Murphy's Troubles was launched last November 18th I have been on a marketing roller coaster.  I was astonished at the local support I received.  Both our local coffee shop, Beans n Cream and the Sun Prairie Public Library agreed to host author book signing/reading events.  They also collaborated to design and print a poster advertising the events, I handled the distribution.  Our local newspaper, The Star, agreed to an interview and published an in-depth four column article announcing my book release. 

Yet, my presence in th internet world is almost non-existent.  I've had my website for several years and have been blogging once a week for a year.  I paid a consultant to review my website and made a lot of changes that resulted in about a 25% increase in hits.  It was worth the expense.

In January I took the time to develop a detailed marketing plan for myself.  Right away I learned about myself that my goal wasn't to sell books, my goal was to attract readers.  Really, the motivation to write is to have readers.  I have discovered there are numerous services to help independent writers/publishers but they all cost money.  Of course, the big wad was spent in bringing Murphy's Troubles into the world so there aren't a lot of resources to invest in marketing, which is a class catch 22.

I developed the strategy that the cost of any marketing dollars must be recovered through book sales.  Sounds like a rational policy.  Then I was talking with a consultant I trust and she said I could take that approach butr I had to realize I'm an unknown author and the effort to become known will cost money.  She was right and I knew it.

In my marketing plan my original goal was to devote at least five hours a week on direct marketing activities.  I also have the goal of finishing the first draft of my second novel this year.  In part, these goals were in conflict.  Part of my time devoted to finding readers for the first book while also devoting creative time for my second book.  I kept a calendar to record the hours I spent marketing and soon found myself a slave to that calendar.

By chance I found a blog, The 7 Worst Mistakes of the Indie Author and How to Fix Them by Joanna Penn March 4, 2012.  The seventh mistake is focusing everything into one book.  Her point is that yes, an author needs to market that first book but must remember that we're writers and not lose focus.  "Obsessing over marketing one book isn't as important as getting on with the next."

Eureka!  Now my marketing goal is to focus on one specific marketing activity a week and devote the majority of my time to writing my second novel.  It feels right.  I've found balance.  Thank you, Joanna Penn for blogging about your writing experience.    

As a first time published author there are a lot of thrills.  Now it’s been about eight weeks since MURPHY’S TROUBLES became available on Amazon.  While some authors disparage book readings and signings I found them exciting and having feedback from readers is fascinating and educational.

In the last few weeks I’ve received several responses from readers, all people I know, that have been special little gifts.  One friend let me know she’s read through chapter seven this week and she e-mailed that I had “captured” her.  Another is an AARP advocate colleague.  He e-mailed me that he purchased my book on Amazon and was enjoying a good read during a frigid Wisconsin winter.  I never expected a person I’ve worked with in AARP to also become a reader.  Finally, one of the staff at Beans n Cream Coffeehouse told me she bought my book for her Dad for Christmas.  She wanted to let me know her Dad started reading on Christmas day, has finished the book and is passing it along to other family members.

Finally, I received an e-mail from my college roommate (yes, we still stay in touch).  He let me know he also bought my book on Amazon and would be giving me feedback soon.  He lives in Maine and with the extreme winter blizzards, if he has light and heat, he’ll have time to read.

Originally, I was terrified of what people who read the book might say to me.  I have been surprised at how kind and generous people have been. 

What experiences have you had when readers respond to your work? 

I have subscribed to The Writer Magazine since 2001 and it has been published since 1887.  I’ve been fortunate to have two articles published in The Writer (May 2012 and September 2012).  The February 2014 issue has a story by Neil Evans, “For a living”.  One sentence in the article grabbed by attention:  “Writing is an act; being a writer is a state of mind, a lifestyle, a necessity.”  By his definition Evans claims he isn’t a writer but he does earn his income from writing, working as a web content editor.

In an age of e-mails, e-zines, blogs, tweets, and content writing we have stretched what has been traditionally meant to be a writer.  I enjoy writing a weekly blog and a monthly feature in the e-zine Extra Innings; however, my first love is the novel.   In reflecting on the direction I want to take in 2014 Evans’ definition of a writer is critical.

For years I dreamt of being a writer.  At first I thought that if I was paid for my writing, I would be a writer.  I achieved that goal in 2010 but still didn’t view myself as a writer.  Then I decided I would be a writer when I published my first novel.  I achieved that goal in November 2013.  Yet, something was missing; I continued to struggle with the notion that I am a writer.

The missing element is in Evans definition:  “. . . being a writer is a state of mind, a lifestyle, a necessity.” In 2014 I plan to give myself the freedom to explore being a writer with this definition in mind.  Recently, I helped a friend polish his musical comedy, tightening the story, giving color to characters and tying up loose ends in the last act.  His focus was the music, not the story.  He asked me one day how I came up with the changes I suggested.  My response, without thinking was:  “That’s what I do.”    

There is some debate on the meaning of the expression; “cast the die”, some say the origin is Julius Caesar.  I prefer the version deeply rooted in metallurgy when molten metal was poured into a mold or die that would form an object once the metal cooled.  In 2014 I’m casting the die to have the freedom to live a writer’s state of mind, a lifestyle and accept the necessity of writing in my life.   

It’s winter in Wisconsin.  It snows in the winter in Wisconsin.  For my first book signing this past Saturday at the Beans n Cream Coffeehouse, it snowed.  The snow began several hours before my 10 a.m. start time.  It was the type of snow that melts when it hits the road pavement and turns into a mush.  The mush makes driving tenuous.  My hopes for hoards of book purchasers with books in hand to sign melted like the new snow striking pavement.

The table at the coffee shop had a sign reading “Reserved for Rex Owens book signing”.  A stack of books sat on the table.  I added my book cover poster to attract potential book readers and took a seat.  My wife was armed with the camera to record the historic moments.  The first person through the door was my best friend, he picked up a book from my table, purchased it and his four shot cappuccino then joined me at the table.  Everyone that stopped by the table followed his lead that morning.  I was in author’s heaven.  On a Saturday morning I was hanging out at the coffee shop, drinking coffee, selling books, signing books and talking with my friends for two and a half hours.  What could be better?  I sold about 10 books and it was very satisfying.

It’s still winter in Wisconsin.  My “big” event was the book reading and signing at the Sun Prairie Public Library this past Monday evening.  The snow began about 3:00 p.m.   It snowed hard.  It was the kind of snow that when you turn on your ‘brights’ when driving you get a wall of white and realize it’s worse so you turn them off.  About 5:30 p.m. my phone began ringing, friends calling to tell me the snow was too much of a hazard and they wouldn’t be attending the reading.  I didn’t answer those calls; I let them go to voicemail.  I appreciated the calls but didn’t want to hear them.

By 6:20 p.m. only one person arrived for the reading.  I was determined not to cancel.  Then two more arrived.  At 6:30 the library staff insisted that I begin even with only three people in the room.  I started.  During my opening remarks people straggled into the room, one by one, until we had ten in all.  I wanted to have an informal conversation with readers, not just lecture and read.  We struck up a conversation, people contributed their experiences traveling in Ireland and after the reading we continued to talk.  My wife Lynette sold books at a table in the back of the room and we sold another 10 books.  I was elated.

For an author talking directly with readers is a very special experience.  We all write to be read.  Talking with readers completes the writing experience and provides another way for writers to enrich their writing.  I thoroughly enjoy the reading and signing events.  The events connect me with my community and make me whole as a writer.  I’m looking forward to a year of author events in 2014.

Next week is family week with son, daughter-in-law and one year old granddaughter visiting from Omaha.  The whole clan will be together for the first time in several years.  I’m going take a break for posting a blog and enjoy the warmth of my family.  For 2014 I offer a traditional Irish blessing:

May you have the hindsight to know where you’ve been, the foresight to know where you’re going and the insight to know when you’re going too far.  

This Saturday, December 14th I have my first ever public book signing.  I’m nervous, anxious, and uncertain and my self-confidence is hiding somewhere.  I am very lucky that the owner-manager of our local coffee hangout, Jeff Gauger, from Beans n Cream Coffee House wants me to spend several hours Saturday morning signing books.  I am dumbfounded that he believes that I will be an “attraction”.  I’ve never been an “attraction” before and I am doubtful.  His bet is that the good local folks will want to with me well on finally publishing MURPHY’S TROUBLES, and take the time to buy a cup of coffee, maybe a danish or breakfast burrito.

Jeff even created a fantastic poster to advertise my upcoming appearance both at Beans n Cream and the Sun Prairie Library Monday night (December 16th) at 6:30 p.m.  I volunteered to take the posters around town and ask businesses to display them in a prominent place for several weeks.  It was the least I could do.

I wanted to use my “event” Monday night to support the Library so I’ll be donating half of the royalties from each book sale to the Library Foundation.  I didn’t want to advertise this because I was afraid that folks might see it as a gimmick to sell books.  It’s not.  It’s just my way of saying thanks to the Library Director, Tracy Herold, for her support.   There’s simply nothing more natural than a novelist supporting their local library in whatever way possible.

I have been working toward this time in my life for the past sixteen years.  I am ready, it’s the path I’ve chosen or maybe it’s chosen me, most days I’m not sure.  Wish me luck.  

I  can finally answer all my well meaning friends, who ask:  Where is that book of yours?  To be honest they have all been very generous and offered congratulations, asked where to buy the book and asked if I’ve planned any author events in December.

I’ve independently published my debut novel using Create Space, the publishing arm of Amazon.  My experience with Create Space has been nothing short of a miracle.  I singed a service agreement with Create Space on October 7th, and in 31 busness days my book is available to the world.

By contrast, I signed a contract with micro publisher, Mischievous Muse Press, and terminated the contract in February this year after 2 ½ years of frustration and providing numerous edited manuscripts that were never accepted.  I often wondered why they ever offered me a contract.

Create Space offers several distribution packages and I’ve selected the Expanded Distribution.  It means my royalties will be less but MURPHY’S TROUBLES will be available world-wide on Amazon and placed in bookstores at no out- of-pocket cost to me.

Amazon also offers me, again at no cost, an author’s webpage that is interactive.  In addition to providing readers with a bit more information about me, the author’s page has a forum where I can respond directly to readers’ questions, reactions and opinions.  It is a way for me to develop a relationship with my readers which is very important to me. 

I began the journey down publication road in January 2010 after being laid off from my job in December, 2009.  The lay-off was completely unexpected but I rebounded quickly by deciding it was an opportunity in wolf’s clothing.  With the lay-off I had the time to find out if I had the skills needed to have both a freelance career and to publish my fiction.

Following the exhilaration of seeing my book on Amazon I took a brief trip down memory lane.  I’m a saver and I’ve saved the notes from all my writing classes and conferences.  In the beginning of my writing journey I joined a critique group led by Laurel Yourke, a talented and award winning teacher, scholar and writer.  Stuffed in my notes from her critique class I found a one page assignment I turned in on November 6, 2000.  The assignment was a scene between Ian Murphy and his boyhood friend, Timolty Doyle.  I have been writing Ian’s story for a very long time.

I am honored to offer MURPHY’S  TROUBLES to all readers on Amazon.com and in local bookstores.  If you get a chance, send me an e-mail or post to this blog; let me know what you think.       

On Monday, November 18, 2013 my debut historical thriller, MURPHY’S TROUBLES became available on Amazon.com (www.Amazon.com/Murphy’s-Troubles-Rex-Owens).

Why am I announcing this event on Wednesday, November20th?  Now, there’s a story.  I was surprised to receive the final hardcopy proof with cover late in the afternoon on the 20th.  I didn’t expect the final proof until November 25th.  I sat down and reviewed the last round of corrections I submitted and found everything perfect.  I could have (or should have) taken the time to check everything again.  I’ve reviewed four proofs so I decided to take a leap of faith that another review wasn’t need.

I logged into Create Space and approved the final proof.  Then I selected price, distribution channels, created an account to have royalties deposited and ordered books for my readings on December 14th and 16th.  The instructions noted that after final approval it would take 3-5 business days to have MURPHY’S TROUBLES listed on Amazon.

Just to make sure I understood the timing I called the Create Space customer service.  They explained that they couldn’t provide a date for birth on Amazon, just the 3-5 business day range.  I then asked the typical newbie question, can you guarantee it will be on Amazon by Monday, November 25th?  YES!

I was elated because the book launch was a full week ahead of schedule.  I switched gears to marketing mode and began work on the details of making the big announcement on Monday.  For some reason Tuesday I had an abundance of nervous energy and couldn’t focus.  I distracted myself with mundane jobs like grocery shopping, painting set for our civic theater production and other non-cerebral activities.

Tuesday evening I was watching the last episode of a PBS series I enjoyed but again found I couldn’t concentrate.  I decided, on a whim, to check Amazon.  I went to Amazon books and typed MURPHY’S TROUBLES in the search bar.  It popped up at the top of the page!  How did that happen?  I don’t care.

Having MURPHY’S TROUBLES listed on Amazon is a moment of triumph and the conclusion of a journey that began in 2000.  My nervous energy dissipated and I felt a wave of calmness through my body and could literally feel my tense muscles relaxed.  I hooted at the top of my voice! 

So today I become marketing man and this blog is my first declaration to the world – I DID IT!   

Plain and simple, here it is . . .

10/18 received electronic proof of book

10/21  received  physical proof of book

10/21 to 10/25 review proof,  make corrections, upload corrected proof

10/28 review and upload final book cover with spine

11/5 receive corrected proof

11/12 approve final proof

11/12 approve final cover

11/12 select regular and extended distribution

11/12 MURPHY’S TROUBLES sent to Amazon distribution

11/19 receive author’s complimentary copy

11/20 MURPHY’S TROUBLES available on Amazon for purchase

Part of the schedule is based on milestones Create Space provides to accomplish their tasks and part is dependent on me.  Having this timeline makes it real, concrete.  I began down the meandering road to publication in April 2010, it has taken 44 months.   

This past Monday I took one giant leap closer to releasing Murphy’s Troubles on Amazon.  I had a telephone conference with my design team at Create Space.  I panicked when my manuscript file was converted to a book format came in at 501 pages.  I attempted to change the formatting and physical dimensions of the book (called trim size) to reduce the page count.  It became clear that I had stumbled into the realm of graphic design experts and I was lost.

For a $349 I purchased the Create Space interior design package.  They sent me a document with recommendations for:  trim size, body copy font, accent font and fleuron (that squiggly thing separating major paragraph breaks within a chapter).  Before purchasing the package I was asked three times if I would like to try to do the interior design myself.  I appreciated not having a hard sell but I knew I needed help.

My graphic designer, Anna, led me through a series of questions to make the decisions that will shape the physical book.  I didn’t hesitate to ask for recommendations.  First choice – trim size.  Originally I chose 8.5 x 5.5.  Anna recommended 8 x 5 because it was more common for my genre.  She was able to tell me that size would result in a 330 page book, perfect.  I reviewed the various font options with my cover designer because I trust his judgment in the visual appearance of the book.  We chose Mercury for the body copy font (interior paragraph font); Charlemagne for the accent font (chapter headings) and a simple fleuron.  Next I was asked if I wanted the right page chapters.  That means each new chapter would always begin on a right hand page.  At first I thought that was a good idea.  However, Anna pointed out that could add 30 pages to the total page count.  I didn’t want to do that and she explained that most fiction books don’t have right page chapters.

Finally, we reviewed the image size of my book cover.  When I uploaded the cover file several months ago we guessed at the trim size.  We downsized the book so now the image needs to be adjusted.  I notified my cover designer and will have a properly sized image in about a week.

With all these decisions behind me the book seems much more real because it’s taking on physical shape in the real world.  I’ll be sent an electronic proof on 10/28 but I asked to be sent a physical proof which should arrive in early November.        

In February I terminated my contract with Mischievous Muse Press to begin the journey to self-publication.  Since then the book cover has been completely redesigned and the back of the book blurb tossed and re-written.

The first edit the manuscript had was a substantive edit by my friend and mentor Marshall Cook.  As a result I added two chapters and re-wrote the last chapter, dramatically changing the ending of the book.  Marshall convinced me that making the last paragraph of the book a cliff hanger just wasn’t fair to the reader.  Of course, he’s right.

Next, my website:   www.rexowens.us had a complete make-over.  I actually hired a pro to provide me with an analysis and make specific recommendations for change.  I accepted all the recommendations and in a single month saw a 25% jump in hits.

It took quite a while for me to find a compatible copyeditor/proofreader.  In August I found Christine Keleny of www.ckbookspublishing.com, who lives in a small town right here in Dane County, Wisconsin. Christine provided both insightful copyediting and line proofreading.  It has taken me about a month to review Christine’s recommendations and incorporate about 98% of them (Christine would prefer I write out all numerals).  In September I also took a one day brush- up course on grammar and punctuation because my experience with Christine was proof it would be beneficial for me.

I am now on the brink of publication.  First, I will be doing technical editing on formatting and consistency in the manuscript.  Then will come the day that I upload the manuscript to Create Space.  Recently, Create Space is offering more options on what is called interior design.  I want to take my time to get the “look” that I want for the book.  Create Space will also send me a hard copy galley to review and make final changes.  Then, the hour will arrive in October when MURPHY’S TROUBLES is published.

I want to choose a date for publication that coincides with a significant event in the history of the Provisional Irish Republican Army.  Right now I’m leaning toward 27 October (1980) the day the first Hunger Strike began.